| Title |
The Business Strategy Innovations of the Top Design Firms in Global Design & Engineering Markets |
| Authors |
Jang, Hyoun-Seung ; Choi, Seok-In ; Hyun, Joon-Sik |
| Keywords |
Global Design & Engineering Market ; Top Design Firms ; Business Strategy Innovations |
| Abstract |
Dynamic nature of the A/E/C industry, rapidly changing global market environments, and lowest cost competitive bidding make it difficult to survive in global engineering markets. To understand of the global design & engineering markets, a case study has been undertaken. The top 150 global design firms represented in the ENR (Engineering News Record) from 1995 to 2003 are classified three groups for the case study. First group is the firms that its rank is getting raised from 1995. Second group is the firms keep holding its rank from 1994 until 2003. Third group is the firms that its rank has gone down from 1995 until 2003. However, finding key factors and changing business strategies of successful top design firms are the fundamental goals in this paper. After examined case study, this paper concludes and suggests that professionalization, M&A strategies, patrons of government, and academic supporting are needed to be succeeding in the global design & engineering industry. |