| Title |
Construction firm's CRM(Customer Relationship Management) Marketing strategy for housing market Focused on Model House |
| Authors |
Choi, Ik-Sung ; Kim, Jae-Jun |
| Keywords |
CRM(Customer Relationship Management) ; Model House ; Before-Sale & After-Sale |
| Abstract |
The construction industry has also enolved according to the changes and requirements, therefore it coms to manage the relationships with customers. However, the customer management in the construction industry has not been quite genuine, since it has been mainly oriented for public relations and advertisements of companies. The genuine customer management should not only systemize customer data but also provide strategy to utilize it through managing relationships with customers as well as customer themselves.
In this research, I have focused mainly on Model House. Marketing is very important planning & coordination to project. And I know that the development power of new product and promotion strategy as to customer needs and wants. The key factor in housing industry is the analysis of customer's needs that key success factor is execution of action plan to our customer. His success in business is in result of satisfaction for our high quality customer. Therefore the CRM system is add to customer satisfaction and increase earning power to a business. |