| Title |
Financial Impact of Construction Firms' Business Diversification |
| Authors |
Chin, Mee-Youn ; Choi, Jong-Soo |
| Keywords |
diversification strategy ; cost-benefit analysis ; aging society ; retired seniors |
| Abstract |
This study aims to evaluate the financial impact of construction firms’ business diversification. Specifically, from the construction firms' perspective, this study attempted to present basic investment model by analyzing the effect of investment in residential facilities for retired seniors. Analyses results indicated that the financial impact, in terms of sales volume and gross profit, varies according to the size of firms. The results drawn from this study could be a valuable source when construction firms plan to invest and operate residential facility for retired seniors in order to diversify their business portfolio and stabilize financial structure. |