| Title |
Analysis of the Factors Influencing the Image of the Construction Industry |
| Authors |
Kim, Sang-Bum ; Lee, Jeong-Dae ; Park, Min-Jea |
| Keywords |
Image of Construction Industry ; Image Influence Factor ; Image Improvement |
| Abstract |
The construction industry has been leading the growth of the nation's economy not only by providing with various infrastructure projects but also by positively impaction related industries such as crating numerous job opportunities. Relevant statistics show the production amount of construction taking about 17.5% of the GDP (Gross Domestic Product). In spite of its positive impacts on the economy, image of Korea construction industry is generally reflected as negative mainly because of its environmental disruption, low payment, bribe, fraudulent work and inefficiency. It brings students to be reluctant choosing the construction industry as their carrier path and governmental and principal research status. Therefore it has been difficult to recruit highly qualitied human resources to the industry while the morale of the whole industry has gradually become demoralized. To improve this stand, many domestic researchers carried out research projects for improving the image of Korea Construction Industry. This study also sympathizes with necessity of improving the negative image of construction industry to remain as one of the leading industry in the 21st century. Especially, this study focused on finding important factors which have significant influences on the image of the industry. Through out the research, image influence factors was identified by rigorous literature review and interviews as industrial and academic experts. Factors, then, categorized and used as the main framework for the survey which designed to fine the degree of impacts on the image of the construction industry. In analyzing the survey results, various statistical techniques was employed including factor analysis, Chi-Square-Test, Correlation Analysis and Multiple Linear Regression. Identified as the most influent factors to the image of the construction industry include morale of construction employee, and prospects the industry which of the judgement by payment, impacts on nation's economy, future of the industry, etc. |