| Title |
A Study on the Competitiveness of Green Construction in Construction Firms |
| Authors |
Lee, Eui Dong ; Lee, Jae Wook ; Kim, Han Soo |
| DOI |
http://dx.doi.org/10.6106/KJCEM.2012.13.5.125 |
| Keywords |
Green Construction ; Construction Firms ; Elements of Competitiveness ; Gap Analysis |
| Abstract |
In the construction industry,“ Green”is emerging as a keyword of new growth engine. Since green construction competitiveness is essential for contractors’survival and growth, it is important to understand what constitutes green construction competitiveness. The objective of the study is to identify elements of green construction competitiveness and to discuss relationships between their importance and current level based on the Gap analysis. A better understanding of the elements of green construction competitiveness assists contractors in formulating green strategies. It also provides insight into what motivates contractors in establishing related policies and regulations. The study identifies that in general there exists a gap between the importance and current level of green construction competitiveness. It also demonstrates that CEO’competence shows a less gap between the importance and current level but firms’competence is an area of weakness. Finally a substantial gap is observed in the field of green R&D strategies and sub-contracting partners. |