| Title |
A Relationship study between the internal marketing-related organizational factors in construction companies and corporate performance - Surveyed by executives and employees in Contractor - |
| Authors |
Lee, Jong-Sun ; Park , Soon-kyu |
| DOI |
http://dx.doi.org/10.6106/KJCEM.2013.14.2.065 |
| Keywords |
Internal Marketing ; Job Satisfaction ; Organizational Commitment ; Turnover Intention ; Customer Orientation ; Business Performance |
| Abstract |
Recent economic slump is making the construction industry's overall construction business environment worse. Contractors which are under the legal management and/or walk out are to the brink of 25 companies according to the Construction association of Korea released in 2011. It means that existing construction companies are required to transform the fundamental ideology of existing operation framework, and besides, existing companies should be transformed to service industry in order to proceed further into the developing future industries. In this study, it will be chosen the internal marketing related factor like‘Satisfying employees, internal customer, are the first thing to do in order to satisfy external customer.’which is about existing service industry field before its implementation in construction companies. In addition, appropriateness test will be performed including both interactions between each of the factors affect mutually and looking into any management improvement effects on contractors. And also, this proposal is suggested by approaching with internal marketing strategy which is both paradigm shift for customers by construction company members and another internal communication way as a means of overcoming the crisis of overall construction industry under currently happening. |