| Title |
A Study on Establishing Entry Strategies of Private Engineering Firms in the Overseas Urban Development Market |
| Authors |
Song, Hokyoung ; Yu, Youngsu ; Koo, Bonsang |
| DOI |
http://dx.doi.org/10.6106/KJCEM.2019.20.1.086 |
| Keywords |
Overseas Urban Development ; Overseas Market Entering Strategy ; IPA |
| Abstract |
As the urban development economy is stagnating due to the reduction of the budget for Social Overhead Capital (SOC) and the stabilization policy of the real estate market, there is a steady increase in the interest of domestic construction companies to enter the overseas market. However, domestic construction companies are showing a decline in overseas urban development market as compared with advanced foreign companies having excellent financial management and overseas project management ability. Therefore, it is necessary for domestic companies to select an urban development model that meets the environment and the level of the country of entry, and to establish an advance strategy to manage the risks of overseas business. For this purpose, the factors of entry into the overseas urban development market through the existing research, literature analysis, and FGI were derived, and survey strategy and IPA analysis were conducted to develop strategies for entering the overseas urban development market. As a result, we have established a strategy for private companies to enter the overseas urban development market. |